Move your website without losing your visitors

A new host or a new platform is a big job. It doesn't have to be a scary one.

These notes walk through it in order: list, copy, redirect, test, switch, check.

Start with note one → New

An arrow labelled move from a box called Old host to a box called New host, with a small label 301 redirects underneath and the line list it, copy it, test it, switch, check.
The path of a site move.

Browse by stage

Quick answers

Should I change the design at the same time?

It's better not to. Google advises planning changes one after the other.[2]

How long should old links keep working?

As long as possible. Google says to keep redirects for as long as you can.[2]

Where do I begin?

With the list of everything on your site. See the inventory note.

How these notes are made

  • Each note lists its sources at the bottom.
  • The pictures are drawn for this site.
  • There are no ads, affiliate links or sponsors.

Sources

  1. 301 Moved Permanently, MDN Web Docs (accessed 2026-11-05)
  2. Site Moves and Migrations, Google Search Central (accessed 2026-11-05)